Developing mobile app for your brand,
can be one of the most important steps. Mobile apps are generating
opportunities 24/7 for their makers. The apps that have “stickiness”
are the best ones. They provide fresh and exciting experience to the
user. This will, in turn, improve the brand loyalty and affinity.
"This is what makes an app 'sticky' — that 'gotta have it'
experience you can't get anywhere else."
The
engagement
metrics of mobile app,
depends on the industry. The goals of each business are different and
according to it, the customer engagement and usage differ. Let’s
pay attention to some of the major KPIs which defines the success of
your app.
1.
App Usage
If
people are so fond of features of your app, then definitely they will
use it. It may be just to kill time, order their favorite dress or
find the best home décor ideas. The successful apps give the clear
cut solution to the queries of the user.
While
assessing the usage rate of your app, it’s important to analyze the
person who uses it and what they really like about your app. While
you push to market a certain feature or offer to a user, it’s
really important to know whether it is relevant to them.
Understanding the demography, psychology, devices, usage timings can
help you get the best out of the mobile
app development business.
The market study can favor brand building in a positive manner.
Cohort
Analysis helps in assessing the engagement metrics. This can provide
insight to the weaknesses of your app. Acquiring the customer and
retaining them for future can help in determining engagement getting
converted to monetization.
2.
Rate of Retention
Your
app might be high in demand today, but there are chances that the
interest of the consumers can end swiftly. The retention rate of your
app is something which needs to be taken care of. "Retention is
one of the biggest challenges of mobile apps today, as 65% of people
stop using them three months after install”.
App
store rankings can adversely
affect your business. The quality and usability of the app are
determined by the retention rate it holds. So it’s a great
challenge for the app developers to rise up to the mark and create a
fantastic app for their users.
3.
Active Users
Monthly
Active Users (MAU) and Daily
Active Users for apps
(DAU) are considered to be the key users of your application. The
best thing you can do is to analyze the cohort and understand their
way of use. This will help you in developing or tweaking the existing
app to engage more people and convert them to active users. In app
categories like survey,
DAU becomes a key factor for capturing data.
4.
Average Revenue Per User
Revenue
of an app depends on its price, in-app
purchases or
conversions. While determining the Average Revenue Per User (ARPU),
it should be analyzed by keeping all the App stores through which the
download apps.
5.
App Launch and Load Time
Seamless
navigation is one of the key elements to impress your users. No one
has the time to spend on your app’s loading time. So it is better
for the apps to be agile and abrupt in providing solutions.
6. User Experience
The
experience of any user is important for the development of your app.
Some of the users may find it hard at times to use certain features
of it. Customer satisfaction cannot be taken for granted. So proper
feedback need to be collected from your customer by prompting them
with feedback icons. It helps in enhancing your business. It becomes
more important, if you are building delivery
apps or app
for marketplace.
App
Development
is an important element in the brand building process. If you lose
your brand, then you will soon lose your customers. For getting
continuous return from the app developed for your brand, you need to
make timely changes to it.
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