Hiring Android Application Development Company At Offshore, Key Points to Validate

Are you hiring android development company for a new app idea or to build an app to connected your existing business processes through mobility solutions? You must know a bit about Android OS and how to find a top android development company from your shortlists.

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Android App Development Company

What is Android OS

Android the most widely used operating system across the world, is an open source platform. As per a research conducted on the usage of Android operating system, it was found that 75% of the mobile devices are powered by Android. This makes Android hot favorite when it comes to application development. Android was created form Google. Linux powered Android and the tradition of Linux was continued by Android which made it an open source operating system.

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Being an open source make it easy for the mobile app developers to showcase their creativity through the platform of Android operating system. A mobile app developer can download the software development kit (SDK) and develop application for Android phones. Various businesses partners with the Android application development companies for the purpose of building and promoting their apps through them.

There have been many questions raised for preferring Android for the purpose of app development in comparison to the other operating systems. The wide popularity of Android is the answer to this question. Android is beneficial to the business and developers as its acts as a competitive tool for the purpose of achievement of high potent functionalities. When you decide of developing an android app for your business, it is advisable to consult an expert android app developer through a professional Android application development company.

Choosing the perfect android application development company would be a challenging task. We have some suggestion for you, which would help you in getting your Android application developed by the Android Application Development company that is best in the market.

The resources that are part of the Android Application Development Company are the most important part. The Android Application Developer working for you should posses the capability of visualizing your app concept, executing the design of your app in a manner that could be termed as creative and has the capability of deploying your Android app efficiently into the target market.

The experience of the Android Application Development company would be an important factor. How long has the Android Application Development company been in the market? What is the number of Android applications that they have developed? Checking on the real time applications developed by the Android Application Development company would be an excellent idea.

The third point to take care of would be the technical know-how of the Android Application Development company. It would be interesting to know the porting experience of the Android app that the company has in other platform like iPhone and Windows.

It would always beneficial to go with a company that has been working in the field of web designing, visualizing and digital strategy for a long time. These kinds of companies with long history would be able to design your Android app effectively.

The next aspect to check with the Android App Development company would be the fundamental skills in that are required for the development your Android app. The other features that are essential for the Android Apps Development company would be the capability in fixing bug, ability of upgrading the app and provide support after the Android app has been published.

Android powers millions of phones and tablets across the world. Its user-friendly capability, easy customization and seamless functioning have made it the favorite operating system across the globe. Find out a top android application development services provider and get mobile.

Developing Mobile App for B2C Users, Focus on Engagement Metrics – MobileAPPtelligence.com

Developing mobile app for your brand, can be one of the most important steps. Mobile apps are generating opportunities 24/7 for their makers. The apps that have “stickiness” are the best ones. They provide fresh and exciting experience to the user. This will, in turn, improve the brand loyalty and affinity. "This is what makes an app 'sticky' — that 'gotta have it' experience you can't get anywhere else."

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The engagement metrics of mobile app, depends on the industry. The goals of each business are different and according to it, the customer engagement and usage differ. Let’s pay attention to some of the major KPIs which defines the success of your app.

1. App Usage

If people are so fond of features of your app, then definitely they will use it. It may be just to kill time, order their favorite dress or find the best home décor ideas. The successful apps give the clear cut solution to the queries of the user.

While assessing the usage rate of your app, it’s important to analyze the person who uses it and what they really like about your app. While you push to market a certain feature or offer to a user, it’s really important to know whether it is relevant to them. Understanding the demography, psychology, devices, usage timings can help you get the best out of the mobile app development business. The market study can favor brand building in a positive manner.

Cohort Analysis helps in assessing the engagement metrics. This can provide insight to the weaknesses of your app. Acquiring the customer and retaining them for future can help in determining engagement getting converted to monetization.

2. Rate of Retention

Your app might be high in demand today, but there are chances that the interest of the consumers can end swiftly. The retention rate of your app is something which needs to be taken care of. "Retention is one of the biggest challenges of mobile apps today, as 65% of people stop using them three months after install”.

App store rankings can adversely affect your business. The quality and usability of the app are determined by the retention rate it holds. So it’s a great challenge for the app developers to rise up to the mark and create a fantastic app for their users.

3. Active Users

Monthly Active Users (MAU) and Daily Active Users for apps (DAU) are considered to be the key users of your application. The best thing you can do is to analyze the cohort and understand their way of use. This will help you in developing or tweaking the existing app to engage more people and convert them to active users. In app categories like survey, DAU becomes a key factor for capturing data.

4. Average Revenue Per User

Revenue of an app depends on its price, in-app purchases or conversions. While determining the Average Revenue Per User (ARPU), it should be analyzed by keeping all the App stores through which the download apps.

5. App Launch and Load Time

Seamless navigation is one of the key elements to impress your users. No one has the time to spend on your app’s loading time. So it is better for the apps to be agile and abrupt in providing solutions.

6. User Experience

The experience of any user is important for the development of your app. Some of the users may find it hard at times to use certain features of it. Customer satisfaction cannot be taken for granted. So proper feedback need to be collected from your customer by prompting them with feedback icons. It helps in enhancing your business. It becomes more important, if you are building delivery apps or app for marketplace.

App Development is an important element in the brand building process. If you lose your brand, then you will soon lose your customers. For getting continuous return from the app developed for your brand, you need to make timely changes to it.

eCommerce and online food, grocery delivery stores are going for native mobile app development in Android and iOS platforms

Mobileapptelligence - Keeping ahead is the name of the digital game. Joining hands with a mobile apps development company to maintain the presence on the smartphones, is the key.

Retail apps are for customer retention and to be used by regular customers. Even beyond the experience, mobile apps are great for keeping brand recognition high. Recent surveys shows that retainers using the mobiles apps are actually selling better than the other stores, which did not use apps. In the modern business scenario, retailers must enter in a long-term partnership with mobile apps development companies, to stay ahead of the competition.

There are a few clear and sustainable advantages –

To create customer loyalty by getting smart, innovated apps that bring forth value for the customer.

To facilitate research and purchase of your retail items in-store and out.

Some reasons for developing a mobile app, are the following

Shoppers get high on useful mobile retail apps

Creating a mobile shopping app is relatively easy with a good mobile applications development company

Many of the retailers already have a mobile app, which are creating a better brand recall

Along with developing mobile app, you should also get a professional HTML5 development company to optimize your website for mobile.

While the penetration of mobile devices, is rising in an incredible manner, a mobile retail application is literally indispensable to your retail company. Mobile commerce has come to stay and will grow to gigantic proportions in the coming years. Retailers cannot afford not having a mobile-optimized website and a mobile app of their own.

A professional mobile app development company can help the retailer to gain today’s mobile buyer interest, loyalty and shopping power. Today’s consumers who are infused with the mobile mindset want to access on their mobile devices the shopping list they created online, order products, or see peer reviews. In short, the consumer behavior is fast changing and the retailer has to keep pace with them. With the assistance an expert mobile app developer, you can provide your customer a more personal and fun shopping experience right in his/her phone. More over the company can provide your app many value added features.  Rush to build mobile app, before your competition does.

Author is a senior business analyst and an expert in native mobile app development